Marketing & Promotions
The American Floral Trends Forecast™ 2008 - 2009 Coming Soon!
March 27, 2007 Capitola, CA - The California Cut Flower Commission (CCFC) recently brought together an elite team of floral product designers, color experts, and stylists to begin developing The American Floral Trends Forecast™ 2008 - 2009. The forecast is updated every two years to reflect changes in home and lifestyle color and design trends as they apply to the floral industry. The industry has come to depend on the CCFC sponsored trends forecast as an important sales tool and creative, targeted resource for product development.
"With its uniquely floral perspective of American home and lifestyle trends, all segments of the industry can better hone in on their marketing and product development strategies," said Kathryn Miele, CCFC director of marketing. "It is the only floral forecast tool created specifically for the American marketplace. It takes a forward thinking group, like the growers of California, to take this kind of strong leadership roll within our industry and make it happen."
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The American Floral Trends Forecast™ 2008 - 2009 will be unveiled in July at the AIFD National Symposium in Palm Desert, along with a 16-page full color booklet illustrating five different forecasted trends. Since its inception at the 2003 AIFD National Symposium, more than 100,000 trends forecast booklets have been distributed.
The 2008 - 2009 trends forecast team includes Talmage McLaurin AIFD, Publisher of Florists' Review magazine; Kim Morrill AIFD and Keith White AIFD, from CCFC's education team; Leatrice Eiseman, of Eiseman Center for Color Information & Training and Executive Director of Pantone Color Institute; Maureen Welton, President 18 Karat International Product Sourcing; and Michelle Perry-White AIFD, of Burg Consultancy.
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