The American Floral Trends Forecast™ Team
Meets In Seattle
The California Cut Flower Commission (CCFC) recently brought together an elite team of floral product designers, color experts, and stylists to begin developing The American Floral Trends Forecast™ 2008 - 2009. The forecast is updated every two years to reflect changes in home and lifestyle color and design trends as they apply to the floral industry. The floral industry has come to rely on the CCFC sponsored trends forecast as an important sales tool and educational resource for product development.
The 2008 - 2009 trends forecast team includes Talmage McLaurin AIFD, Publisher of Florists' Review magazine; Kim Morrill AIFD and Keith White AIFD, from CCFC's education team; Leatrice Eiseman, of Eiseman Center for Color Information & Training and Executive Director of Pantone Color Institute; Maureen Welton, President Eighteen Karat International Product Sourcing; and Michelle Perry-White AIFD, of Burg Consultancy.
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The American Floral Trends Forecast™ 2008 - 2009 will be unveiled in July at the AIFD National Symposium in Palm Desert, along with a 16-page full color booklet illustrating the five different forecasted trends. Since its inception at the 2003 AIFD National Symposium, CCFC's trends forecast program has proven advantageous to growers, designers, manufacturers and merchandisers of floral goods. "With its uniquely floral perspective of American trends, all segments of the industry can better hone in on their marketing and product development strategies," said Kathryn Miele, CCFC director of marketing.
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