Floral Daily recently announced that Flowers Canada (Ontario) has launched its own version of the Field to Vase Dinner Tour, calling it “Petals & Plates.”
The Petals & Plates dinner series will stop at three Canadian greenhouses during the months of September and October to help highlight, “Canadian flower growers and their importance in our agricultural landscape.”
Next up, the American Grown Field to Vase Dinner Tour stops at Hope Flower Farm in Waterford, Virginia, Oct. 8 where guests will meet floral designer turned flower farmer Holly Chapple.
Located in the heart of Loudoun County’s breathtaking countryside, Hope Flower Farm is a tranquil retreat, design facility and destination (also a registered bed and breakfast) where American Grown Flowers and floral designers learn and grow together. Certified American Grown in 2015, Hope Flower Farm covers 25 lush acres deep in the Northern Virginia rural landscape. The historic site was once a working dairy farm and has several impressive barns and a stone Quaker house dating back to 1820.
As the 2017 tour winds down, you don’t want to miss this chance to tour this amazing farm, enjoy a multi-course gourmet meal and hear from Holly and husband, Evan, about their passion for American Grown Flowers.
The most recent stop for the American Grown Field to Vase Dinner Tour was Scenic Place Peonies in Homer, Alaska. This dinner marked the 22nd dinner in three years as the event continues to crisscross the country. It’s also a dinner that was a year in the making!
This Field to Vase Dinner spotlighted a burgeoning group of peony farmers who harvest glorious, massive peonies during the months of July and August, when there aren’t typically any available in the lower 48.
Despite the remote location, the dinner played to a sold-out crowd of 116 people, many who flew into Anchorage and made the drive to Homer. A number of people from Fairbanks and Anchorage also attended.
Certified American Grown flower farmers Beth VanSandt and Kurt Weichhand of Scenic Place Peonies, along with an incredible team of friends and family, prepared the farm and hosted an amazing event.
Kelly Shore of Petals By The Shore was the featured floral designers – you may remember her from the CCFC’s work on the the First Lady’s Luncheon earlier this year. Working with Beth, Kelly created a tablescape and design installations that honored the Alaskan fishing culture and the entrepreneurial spirit of Alaska’s peony farmers, while highlighting how all growing momentum for American Grown Flowers.
Chef Dave Thorne of Delicious Dave’s did an outstanding job with the evening’s salmon dinner, especially the king salmon caught the day before on the Kenai River.
Despite the distance to the location, the Alaskan Field to Vase Dinner exceeded expectations – proving that the appetite for American Grown Flowers is a healthy one!
Society of American Florist CEO Peter Moran will retire at the end of the year after 33 years with the industry’s national trade association.
Kate Penn, currently chief content officer and editor-in-chief of SAF’s flagship publication Floral Management, will assume the role of CEO effective Nov. 1, after which Moran will help work through the transition through the end of the year.
Moran joined SAF in 1985 and became SAF’s executive vice president and CEO in 1991. During the next 26 years, he oversaw several significant changes at the association, including the implementation of a strategic plan that shifted SAF from a segment-driven organization to one guided by its key objectives of providing
government advocacy, business guidance and consumer marketing. Moran has also led several efforts to put flowers in the consumer spotlight, including his oversight of SAF’s involvement in coordinating the floral décor for four presidential inaugurations.
Penn was hired by SAF as a writer and editor (1987) and then named editor-in-chief (1990) and publisher (1993), vice president of publishing and communications (1999) and, eventually, chief content and publishing officer (2014). Penn has been a key member of SAF’s senior management team and has participated in SAF board meetings since 1999.
Certified American Grown Flowers is sponsoring the 50th Annual Sylvia Cup Design Competition, the longest running, live, national floral industry design competition.
The event will be held Sept. 9, 2017, during the Society of American Florists (SAF) 2017 convention in Palm Beach, Florida.
During the competition, the nation’s best floral designers are given the same flowers (all American Grown), foliage and design supplies and have just two hours to create a design.
Grand prize winners receive $3,000, the Sylvia Cup trophy, recognition at the Stars of the Industry Awards Dinner and complimentary registration to the next SAF convention. Two runners-up receive $500 and $250 respectively, an award plaque and recognition at the awards dinner.
The next stop for the American Grown Field to Vase Dinner tour is Hope Flower Farm in Waterford, Virginia, on October 8. With every stop so far on this year’s tour sold out, it’s not too soon to save your seat.
Hope Flower Farm covers 25 lush acres deep in the Northern Virginia rural landscape. The historic site was once a working dairy farm and has several impressive barns and a stone Quaker house dating back to 1820.
The farm is the brainchild of Holly and Evan Chapple and is a place where American Grown Flowers, creativity and relationships are celebrated, as well as being a playground for floral design and teaching.
Attend the Field to Vase Dinner and be transported by the historic charm of the grounds at Hope Flower Farm as you dine on a four-course artisanal meal paired with local wine, craft beer and a signature cocktail.
Holly, both farmer and designer, will grace dining tables with her floral designs, bringing her signature style that’s been called “Hollyish,” in other words, wistful, sophisticated and stylish.
Also included are a pre-dinner reception, farm tour and a floral design demonstration.
The Certified American Grown program was launched July 1, 2014, to help educate the buying public on the importance of the origin of their flowers. After all, a consumer research study recently found that 74 percent of people had no idea where the flowers they purchased where grown, yet 58 percent of them would prefer to buy homegrown blooms if given the choice.
The Certified American Grown Flowers brand represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. The group now certifies hundreds of millions of stems of flowers each year, guaranteeing consumers that the flowers they are purchasing were grown in the U.S.
Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow.
When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown logo gives consumers confidence in the source of their flowers and guarantees that the flowers they purchase were grown by an American flower farming family.
Last month, Congressman Salud Carbajal (CA-24) introduced a bipartisan resolution designating July as “American Grown Flowers Month.”
Co-sponsored by Rep. Jaime Herrera Beutler (WA-03), Rep. Jimmy Panetta (CA-20), Rep. Duncan Hunter (CA-50), Rep. Chellie Pingree (ME-01), Rep. Don Young (AK-1), Rep. Jared Huffman (CA-02), and Rep. Darrell Issa (CA-49), House Resolution 413 declares July as the month to celebrate the economic and cultural impact of America’s cut flower and greens farmers and demonstrate Congress’ commitment to support America’s flower farming families.
Congressman Carbajal spoke from the House Floor, introducing the legislation and encouraging fellow members of Congress to support American Grown Flowers Month.
“I have seen firsthand the value the cut flower industry adds to our economy and communities during my visits with our Central Coast growers,” said Rep. Carbajal. “California produces three-quarters of all cut flowers grown in the United States. I am committed to recognizing their contribution by designating July as American Grown Flowers Month, in order to celebrate the beauty this industry brings to our homes and celebrations year-round.”
It’s a movement that’s gained tremendous traction in recent years as consumers become more and more concerned about the origin of the products they bring home.
“Origin matters,” explains consumer advocate Debra Prinzing, author of the book Slow Flowers and member of the Certified American Grown Council. “As the founder of American Flowers Week (June 28-July 4), I have witnessed a profound culture shift in flower buying in the United States. Like the slow food movement, more and more Americans are looking for a better and more sustainable choice when buying their flowers.”
Senators Dianne Feinstein and Lisa Murkowski introduced a similar measure in the Senate.
California is the largest producer of cut flowers and greens in the United States, providing almost 80 percent of domestic production and approximately $300 million in farmgate value. But these flowers aren’t being grown on corporate farms or by multi-national conglomerates. These flowers come from family farms, dedicated to the craft of growing flowers, in some cases, for more than six generations.
With growing consumer interest in where products, like our food (and flowers), are coming from, the CCFC has been telling the stories of many of the state’s flower farmers through a story-telling series called “California Growing.”
The articles highlight family farms, their flowers and their continuing commitment to grow, develop and expand their operations to meet the increasing demand for flowers grown here in the U.S.
This collection of stories provides great examples of investments California flower farmers are making in growing their farms and increasing production – and their bullish outlook on their future ahead.
Read, and relish, the stories here. We know you’ll be impressed by what flower farmers are up to.
Visitors to the Kendall Farms website learn instantly there’s a key word this farming family has an affinity for. “Obsessed.”
It’s right there in the “About Us” section: Kendall Farms is a family owned and operated business, obsessed with growing the finest flowers and greens in the most conscientious way. Seriously, we’re obsessed.”
Flower farmers Jason and Danielle Kendall are applying that obsession to several new initiatives – programs and processes that both expand what they’re offering to consumers and create efficiencies that allow them to meet ever-increasing consumer demand.
“We’re going 100 miles an hour in 100 directions,” Jason explains. “We’ve been in total growth mode over the past year. We see great opportunities with California Grown Flowers and Certified American Grown Flowers.”(more…)