Weddings
Beyond the Basics
Think you've reached the limit on wedding business? Think again.
 In weddings today, many brides want to express their personal style through flowers. This trend opens up new possibilities for expanding floral sales. Even with a small budget, there are countless opportunities for the bride to weave her floral signature through the day.
It's up to retailers to ignite her imagination. Once you have dealt with the standard wedding flowers, such as bouquets for the bridal party, church and reception pieces, it's time to move beyond the basics.
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Here are some suggestions:
- Personal flowers: hair, waist, neck, wrist, shoes
- First Impressions: wreaths for the church door, a flower-covered arch at the reception entrance, flowers at the reception line
- Architectural features: mantles, arches, pillars, staircases, ponds, fountains, windows
- Reception bar and buffet, flowers tucked in with serving platters
- Table flowers: individual flowers tucked into guest napkins, table garlands, nosegay favors
- Pre-wedding gatherings: bridal shower, rehearsal dinner
- Gifts: hospitality basket for out-of-town guests, thank you gift to parents and other special guests
- Restroom floral arrangements
- Departure: floral streamers for the couple's vehicle
Back to Weddings Main Page
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