Author Archives: Kasey Cronquist

The CCFC is working hard to try and determine a name for this BRAND NEW rose varietal, only available in California! What should we call it? A) Star Struck B) Disco Queen C) Funfetti We need to know today! Leave … Continue reading

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Tweeting, Posting, Delivering the Message that ‘California Grown’ Matters Armed with their passion, their stories and the Twitter hashtag #AgDay, farmers from across the country celebrated National Agriculture Day and communicated the value of American Agriculture brings to the economy … Continue reading

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I am very excited about this year’s 2013 California Farm & Flower Guide.  The project is well underway, with another fantastic design by the team at Florists’ Review. This year’s project feels even more involved and important because of the … Continue reading

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Each year I am impressed at how much media attention the cut flower and floral industry receives for Valentine’s Day.  Or maybe it’s that I’m actually more impressed at how little attention it gets, aside from our two big flower … Continue reading

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Detroit gets it. Farmers are the hot new thing. After a full two-minute ad by Ram Trucks during the 4th quarter of the Super Bowl (great game, darn Niners), I couldn’t help but feel an extreme sense of satisfaction that … Continue reading

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