USING THE GUIDE

Floral styles are intimately connected with our broader lifestyle, taking their cues from world culture, music, media, fashion and home decor. The American Floral Trends Forecast™2008-2009, a biennial trend outlook sponsored by the California Cut Flower Commission (CCFC), distills these influences and defines the top five trends in flowers, colors and moods that dominate today's marketplace. The 2008-2009 edition is the third installment of this forecast, the only one of its kind geared specifically to the floral industry. Use The American Floral Trends Forecast™ 2008-2009 to guide your buying and selling decisions, merchandising plans, decorating schemes, product designs and floral arrangements. Enjoy exploring these new themes and creatively combining flowers and other elements to communicate these moods.

SPONSOR

California Cut Flower Commission California always has been a trend-setting state, and its 300 commercial cut flower growers remain on the cutting edge--developing new growing techniques, introducing new flower varieties and colors, and staying up-to-date on floral trends. The growers are supported in their efforts by the California Cut Flower Commission (CCFC), a nonprofit public corporation founded by and for growers to promote California cut flowers and foliages. California growers know that staying informed about the latest color, design and cultural trends is a critical ingredient to success in a competitive marketplace. That's why the CCFC is pleased to create this program.