This year’s First Lady’s Luncheon, hosted annually by the Congressional Club, was an all American Grown Flowers affair. In support of Certified American Grown Flowers’ sponsorship of the event, flower farmers shipped over 18,000 stems of beautiful domestic flowers to a team of over 20 volunteer professional floral designers led by Kelly Shore of Petals by the Shore, Christy Hulsey of The Colonial House of Flowers and Margaret Lloyd of Margret Joan Florals.

This year’s lead designers, (pictured left to right) Kelly Shore, Margaret Lloyd and Christy Hulsey.

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The word “magical” comes to mind as the best description of the 2017 American Grown Field to Vase Dinner Tour. It’s a word we’ve heard over and over from guests who have attended the first three of seven dinners on this year’s tour.

The magic continued on the third stop of the tour at The Flower Fields in Carlsbad last month where a sold-out crowd enjoyed a wonderful dinner by Chef John Miller of Bistro West while overlooking a sea of ranunculus that seemed to trail off into the Pacific Ocean.

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The countdown to the largest flower-giving holiday is upon us. Mother’s Day is May 14 – but there’s no need to panic!

Turn to these tips to prepare for success:

Hire extra help now. This might include designers, drivers and support staff. Also, let current employees know if their schedules will change leading up to Mother’s Day.

Double-check your flower orders. Be sure you have enough flowers and foliage coming, and increase your order if the season is looking particularly promising. Also, be sure you have enough of the most popular flowers for moms, and remember that this holiday isn’t about a single day – it tends to expand to a week.

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As June winds down, American Flowers Week starts. Why not design a promotion around the week – set for June 28-July 4?

American Flowers Week is and advocacy, education and outreach campaign co-produced by the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com.

Now in its third year, American flowers advocate and journalist Debra Prinzing created the U.S. version of the domestic flowers promotion campaign with inspiration from British Flowers Week.

The week seeks to heighten the attention to the importance and value of American Grown Flowers.

Use the #americanflowersweek hashtag to draw attention to your efforts during this exciting week and help spread the origin matters message.

 

In 2017, the California Senate declared June to be California Grown Flower Month.

When announced, the resolution noted the designation was designed to recognize and honor the men and women of the California flower industry for their dedication and productivity. The resolution also recognized the flower industry’s impact on the state’s economy: creating 145,665 jobs, generating $12.2 billion in business activity and creating $1.1 billion in additional taxes.

With June fast approaching, what do you have planned to celebrate or recognize California Grown Flowers Month?

CCFC has several promotions in the works in conjunction with retailers. We’ll also be spreading the word through various Commission communication channels and on social media.

Tell us what you have planned and we’ll help spread the word!

The second stop on the 2017 American Grown Field to Vase Dinner Tour played to a sold-out crowd at Gallup & Stribling Orchids in Carpinteria.

Photo by Linda Blue Photography.

The magical evening included a tablescape and hands-on workshop with Debi Lilly of A Perfect Event – and of “Oprah Winfrey Show” fame. Guests enjoyed a farm-to-fork meal by Rincon Beach Club & Catering’s chefs Ron True and Jose Garcia. Craft spirits were provided by Cutler’s Artisan Spirits, and Captain Fatty’s Craft Brewery provided the brew. The dinner was also accompanied by wines from Magerum Wine Company. (more…)