While the wildfires in Southern California approached some of the nation’s largest flower farms and hampered the ability for some employees to work, the Golden State’s farms are open and operating.
“We haven’t received any reports of production loss or farms lost due to the fires in Southern California,” explained California Cut Flower Commission CEO & Ambassador Kasey Cronquist. “We’re in close contact with our farms in Santa Barbara, Ventura and San Diego Counties and so far our farms are checking in as safe and continuing to operate.”
The Thomas Fire
The Thomas Fire near Carpinteria, known as the nation’s flower basket, appeared to get dangerously close to some farms and nurseries. However, farmers in Carpinteria Valley confirmed that the fires appeared closer than they actually were.
“Everybody is still in business, there have been no losses to farms as far as I know,” reports David Van Wingerden, owner of Westland Produce Inc. “It’s business as usual for Carpinteria-area flower farms.”
The Lilac Fire
The Lilac fire near Oceanside came close to Mellano & Company’s farming operation late last week, forcing mandatory evacuations, road closures and some power outages. By Saturday, the power was back on and Mellano & Company was able to report no products were affected.
Today, the farm is open for business despite some staff shortages and ongoing road closures.
“We’re thrilled to report that California’s flower farms are safe, open and operating. Several very close calls last week had farmers worried, but today harvesting and shipping of flowers and foliage is going full bore at most farms,” Cronquist reported.
The CCFC will continue to update customers via Facebook Live and online at ccfc.org/fires, where readers will find a map of the fires and the nearby flower farms.
FOR IMMEDIATE RELEASE
December 7, 2017
Nation’s Flower Basket Threatened by California’s Thomas Fire
CCFC Creates Interactive Map to Track Fires Near Flower Farms
The nation’s flower basket is being threatened by the Thomas Fire in Southern California, a fire that has already consumed 96,000 acres and is rapidly expanding due to winds and dry conditions.
The fire is burning close to nearly two dozen flower farms in the Carpinteria Valley, known as “the flower basket of the United States.” Smaller fires have also been reported near flower farms in San Diego and Lompoc.
To help track the fires and their potential impact on flower farms, the California Cut Flower Commission (CCFC) has created an interactive online map that shows which of the state’s flower farms are near fire locations. View the map, which is being regularly updated, at ccfc.org/fires.
To add to the conversation and provide additional updates, several Southern California flower farmers will be using Facebook Live to provide updates and video of the fires.
“The map shows the fires statewide and will help answer the question we’re currently hearing a lot, like ‘How are these farms that I’ve bought my flowers for decades from doing?’” said Kasey Cronquist, CCFC CEO and ambassador.
The raging Thomas Fire, which is now edging closer to Ojai and Carpinteria on two fronts and forced the closure of Highway 101 and Highway 150 for hours Thursday as flames burned on both sides of the freeway, started Monday night in Santa Paula and quickly tore through Ventura toward the Pacific Ocean.
The wildfire has 5 percent containment and is burning its way into the Los Padres National Forest.
Ventura County Fire Chief Mark Lorenzen said if the wind continues, and rain doesn’t touch the region, the Thomas fire could continue for a few more weeks.
Visit CCFC.org/fires and follow the California Cut Flower Commission on social media for ongoing updates.
December 8: Facebook Live Update withCalifornia Flower Farmers David Van Wingerden of Westland Orchid in Carpinteria, CA and Bruce Brady of Mellano & Co. in Santa Ana, CA.
December 7: Fire Update with California Flower Farmers Ivan Van Wingerden of Everbloom and David Van Wingerden of Westland Orchid in Carpinteria, CA.
# # #
About the California Cut Flower Commission
The California Cut Flower Commission (CCFC) unites the state’s approximately 225 flower farmers to advance California’s $320 million flower industry. In addition to providing cooperative marketing opportunities and administering advocacy efforts, the commission has positioned the California Grown brand as a highly recognizable, consumer-facing brand to drive sales of the state’s fresh flowers and foliage. Learn more at ccfc.org.
CEO & Ambassador
Out of an abundance of caution, the California Cut Flower Commission (CCFC) announced that it was suspending its annual year end meetings scheduled for December 7-8 in Santa Barbara due to the Thomas Fire burning just south of Carpinteria.
In a letter to California’s flower farmers, CCFC CEO & Ambassador Kasey Cronquist wrote, “The uncertainty of the fire’s path, potential road closures and the need for hotel rooms for evacuees were all factors that were considered in making this decision.”
The Thomas Fire continues to grow and remains at 0% containment with high winds expected to continue through Friday.
“Currently, none of our Santa Barbara or Ventura County flower farmers are facing any immediate threat to their farms or flower production,” Cronquist explained. “However, mandatory evacuations have affected many employees, friends and family members, including CCFC’s Anna Kalins whose family was evacuated from their home in Ventura on Monday night and has not been able to return.”
Current information on the Thomas Fire can be found at ReadyVenturaCounty.org and a map outlining the fire’s path can also be found at nwcg.gov.
Our deepest thanks and appreciation go out to all of the firefighters and first responders who are doing their best to protect people and property while battling these fires, and our thoughts and prayers go out to those affected and displaced by the wildfires in Southern California.
CCFC’s Annual Meetings and Awards Dinner will be rescheduled.
The CCFC’s official announcement to farms can be found here.
The motorcycles used during the Tournament of Roses parade by the Pasadena Police Department will be joining Cal Poly Universities and FTD as another certified CA Grown parade entry in 2018.
Certification requires that over 85 percent of the flowers and foliage used in the parade entries are grown in California.
“Each year these special motorcycles kick off this iconic parade leading the pack of floats, cars, bands and equestrian entries,” says CCFC CEO & Ambassador Kasey Cronquist. “It just seems fitting that those motorcycles, ridden by Pasadena’s finest, be decorated in all-California Grown Flowers.”
The last stop on the 2017 American Grown Field to Vase Dinner Tour was not only the perfect finale, it was among the tour’s most unique destinations.
After all, how many people can say they’ve dined on a fern and foliage farm in the middle of the “Fern Capital of the World?” A sold-out crowd did just that Nov. 18 when the Field to Vase Dinner Tour came to FernTrust Inc. in Seville, Florida.
FernTrust, a farm cooperative, is one of the most trusted foliage producers in the country. Guests learned all about the 126 varieties of best-in-class foliage and ferns grown by FernTrust during a tour with farmer David Register. Jana Register provided a tour of FernTrust’s packing house where she shared FernTrust’s many product lines including their patented ColorFresh program that extends vase life of foliage and greens through a unique color sealing process.
Following the farm tour, guests then dined at tables adorned with hundreds of feet of lush fern garland and topiaries created by floral designer J Schwanke. Tour sponsor Syndicate Sales provided all of the hard goods and vases that were incorporated into J’s beautiful tablescape design. Nearby, an all-foliage American Flag added to the evening’s wow factor, as did old oak trees dripping with Spanish moss and vistas that provided views of the beautiful ferns and an incredible sunset over the lake.
Chef Justin Timineri of Fresh From Florida created a wonderful Floridian themed menu and Joe Hearn and his team from Joe Hearn Events did an outstanding job managing all of the event’s special touches for this floral filled event.
“This Field to Vase dinner was such a fun event. Getting to meet the farmers and families that have worked the land and listen to the stories was a great experience,” shared former chef Dennis Littley of AskChefDennis.com. “The setting at the farm was picture perfect and the tables were magazine worthy, looking like something out of Martha Stewart.”
Microbrewery Persimmon Hollow Brewing Co. shared its craft beers, Geyser Peak Winery served up wine varietals and Copper Bottom Craft Distillery provided signature citrus cocktails featuring names with a nod to local ferns.
Find out where the tour is going in 2018, and then plan to attend one of these one-in-a-lifetime dinners at americangrownflowers.com/fieldtovase
Each year, a delegation of America’s flower farmers head to Washington, D.C. and join together to advocate, share the #originmatters message, connect with members of the Congressional Cut Flower Caucus and do a whole lot of storytelling to elected officials.
The trip, which has grown in scale and momentum, is coming up in February.
Once again, farmers and representatives from the Certified American Grown program and the California Cut Flower Commission (CCFC) will meet with lawmakers and the administration about how to remedy the competitive challenges America’s flower farming families face in today’s market.
It’s a big trip.
It involves so many people leaving their families and businesses to passionately share the importance, value and sheer joy of growing their flowers here in the United States.
But it’s worth it. Every time. And every time more flower farmers sign on to make the trip and share their stories.
Because origin really does matter. And lawmakers and consumers are getting it. And they’re starting to ask about the origin of the flowers they bring into their homes and give as gifts. And that makes all the difference.
If you’d like more information about this year’s trip, contact Andrea Philpot at email@example.com.
The California Cut Flower Commission (CCFC) recently sponsored the California State Floral Association’s 12th annual student design competition at CaliFlora 2017 held at the International Floral Trade Center in Carlsbad, California.
Fifteen students representing California Polytechnic University, San Luis Obispo; City College of San Francisco and Mission College participated in the timed competition.
Armando de Loer Mejia of City College San Francisco won the competition, with Alyssa Snow of Cal Poly coming in second and Isabel Sarellano of Mission College taking third place. The People’s Choice Award went to Paula Knapp of Mission College.
CCFC Chair Diana Roy attended the two-day CaliFlora event known for its certified florist exam, hands-on design workshops, Top Design Competition, student design competition and feature show.
The CCFC is proud to support the next generation of floral designers by sponsoring the student competition at CaliFlora.
Safeway’s Crystal Hedgpeth to be Honored for Blue Bucket Campaign
Crystal Hedgpeth, floral sales manager for Safeway’s Northern California Division, had a problem. Year after year in surveys, customers gave the store low ratings for the availability of locally sourced items. And yet Hedgpeth knew Safeway was chock-full of local products, including the California Grown flowers that made up more than half of the flowers sold in the stores.
The thing is, her customers didn’t know.
Hedgpeth, a problem-solver with 24 years of experience in Safeway’s floral division, became a person on mission. She knew that 58 percent of customers prefer to buy locally grown flowers and that those flowers were right there in her stores. She also knew that Safeway was Northern California’s largest buyer of California Grown flowers.
What she needed was an attention-getting way to spread the word – and to support Safeway’s commitment to local farmers. And thus, the Blue Bucket Campaign was born.
Hedgpeth determined that she could change the misperception about the “lack of local” by grouping all California blooms and foliage in a single display in the floral department to make a big statement. After several brainstorming sessions with her team, a broader vision emerged for bringing a California Grown flowers campaign to life. The team added a large “iron man” sign atop the display that included the CA Grown license plate logo and a locally sourced message. And Hedgpeth implemented her division president’s idea that all the buckets the flowers were displayed in be just as blue as the CA Grown logo.
“Once we had the merchandising done, it really made an impactful statement. The colors of the flowers were more vivid against the blue buckets,” Hedgpeth said.
And customers noticed.
Safeway stores that implemented the Blue Bucket Campaign saw double-digit increases in sales of California Grown flowers – think 12 to 16 percent. And what started in October 2016 in fewer than 50 stores spread to all 280 Nor Cal stores by Valentine’s Day 2017. California Grown flower sales are up 14 percent.
In addition to individual flower varieties showcased in the blue buckets, Hedgpeth has since added California Grown mixed bouquets . And in stores where customers are particularly local-focused, she gets “hyper local” and sets up displays and signage for nearby flower farms.
Hedgpeth says the signature blue buckets have found a home in her stores.
“In our minds, this should be part of our permanent thinking. We’ll continue to support local flower farmers and even incorporate American Grown flowers. We want to continue to grow this. We have new stores coming in 2018 and 2019 and we’ll continue the campaign in those stores. As long as it’s relevant to customers, it’s relevant to us!”
For her efforts, Hedgpeth will be presented with the California Cut Flower Commission’s (CCFC) 2017 Flower Farm Champion Award on Dec. 8 at CCFC’s annual meeting in Santa Barbara.
Hedgpeth says the award is humbling. And exciting.
So are those blue buckets, Crystal. So are those blue buckets.
Farmers Send Flowers to Honor, Thank First Responders at Wildfire Benefit Feast
In early October, wildfires ripped through California’s renowned wine country, displacing more than 10,000 in Napa and Sonoma Counties alone, and wiping out entire neighborhoods and businesses.
Today, we know it was the most devastating wildfire event in California’s history.
But on Nov. 21, just days before Thanksgiving, California flower farmers, a team of volunteer floral designers led by Venn Floral of Sebastopol and the California Cut Flower Commission (CCFC) joined forces with industry partners Visit California and California Grown to support a farm-to-fork style feast for over 500 guests to benefit wine country wildfire recovery efforts.
Hosted by Visit California, The Grateful Table featured celebrity Chef Tyler Florence in partnership with farm dinner event company Outstanding in the Field. The CCFC, with its experience managing the national American Grown Field to Vase Dinner Tour, was tapped by Visit California to assist with the design and execution of the floral tablescape for the event.
Working with Heather Frye and Camille Rowan of Venn Floral, a tablescape was created based on thousands of flowers donated by California’s flower farmers. Resendiz Brothers Protea, Sun Valley Floral Farms, Holland America Flowers, Green Valley Floral, Joseph & Sons, Ocean View Flowers, Camflor Inc., Mellano & Company, CallaCo, Westland Floral, Pajarosa Floral and Kitayama Brothers all responded to the call for donations amidst a busy Thanksgiving holiday rush on flowers.
Additional floral designers who donated their time to the project include:
- Haleigh Frye, Devon Hobaugh and Käthe Smalanskas of Venn Floral
- Lennie Larkin of Side Farm + Floral
- Hedda Brorstrom of Full Bloom Flower Farm + Floral Design
- Olivia Rivas of Papillon Floral
- Daniele Allion-Strawn of JoLee Blooms + Design
- Andrea Frenkel-Paul of Lily + Mint
- Auna Lorin of Beijaflor Botanicals
- Amanda O’Doul of Mandalion Designs
- Sylvia Bennett, independent farmer/florist
- Keren Ram, independent farmer/florist
One hundred percent of proceeds raised from sales tickets to the feast will support nonprofits that are helping those affected by the wildfires in California’s iconic wine country. And among the guests at the event were people who had lost their homes as well as first responders.
The event was touted as “the best way to show them your California love and help them rebuild the region is to come celebrate: sip, savor, dine and unwind.”
It was also a way for flower farmers and designers to lend their resources and talents to a worthy cause.
“This was a wonderful way for our farms to support the recovery effort of the communities that have been impacted by these fires” shared CCFC CEO & Ambassador Kasey Cronquist. “As the flower donations rolled in, we learned about the many connections our farmers have with people who were affected by these fires. They were very happy to give their blooms to the cause.”
Over the next several weeks, the California Cut Flower Commission will be highlighting California flower farmers who are investing in the future and growing their farms through a series of blog posts entitled, “California Growing.” With increasing demand for American Grown Flowers, these farms reflect the dedication, commitment and hard work that is being made to deliver high quality, consistent, year-round supply of fresh cut flowers and greens.
Ocean View Flowers
Ocean View Flowers has been in business for 25 years, and while it recognizes its history, this flower farm is committed to remaining nimble.
Located in the Lompoc Valley, 50 miles northwest of Santa Barbara, Ocean View is taking a multi-pronged approach to increasing quality and productivity, and expanding efficiencies.
Ocean View Flowers has added two solar energy projects, expanded into new flower varieties, improved yields and flower quality, and invested in lean business principles, according to President John Donati.
Many approaches. Many successes.
In 2015, Ocean View invested in a 560 kilowatt ground-mount solar energy system to reduce its overall impact on the environment and offset energy costs. In 2017 it added an additional 1.1 megawatts.
Energy from the solar panels cover the farm’s cooling and refrigeration needs and offset electricity costs farm-wide an in its business offices.
The green energy approach fits well with Ocean View’s commitment to sustainable farming practices.
A forward-thinking nature also applies to Ocean View’s selection of flower varieties to grow. Donati says his team is constantly looking at new varieties that appeal to consumers.
“And we’re nimble with our color mix to reflect the trends for the coming year,” often basing selections on the colors that Pantone and other trend forecasters identify as leading hues.
Improving yields and quality
It’s one thing to grow the right flowers, but getting more flowers to market to meet consumer demand is an entirely different issue.
That’s where Ocean View’s efforts to improve yields come in. Donati explains that they’ve been able to amplify yields by growing in three areas: the Lompoc Valley, the low desert south of Palm Springs and the high desert near Bakersfield.
By growing in different regions at different times of year, Ocean View can take advantage of the best seasonal growing conditions. Better conditions mean more flowers – consistently.
Ocean View first invested in lean business principles nearly a decade ago and that commitment continues today, literally transforming how it does business.
“It’s not just about saving money, it’s about putting measures in place that increase quality, improve efficiencies and reduce the daily tasks required of employees,” Donati explains. “We use lean business practices throughout the organization, from growing to harvesting to packing.”
Ocean View’s lean efforts include the addition of harvesting trailers to reduce the labor required of field employees, financial incentives for employee productivity and a host of initiatives to reduce the number of steps or motions employees in any department take.
Most recently, Ocean View added a second line in its packing department to help reduce the number of motions required of packing employees and optimize the flow of flowers to those who are the last to touch the blooms before the leave the farm.
Together, all of these steps are keeping Ocean View on the cutting edge, and keeping customers supplied with spectacular blooms all year long.
Fundraiser supports wine country recovery efforts
California flower farmers are joining agriculture and tourism industry partners to support a pop-up feast to benefit wine country wildfire recovery efforts. The event, The Grateful Table, will be held Tues., Nov. 21 at 1 p.m. in an idyllic vineyard at the Napa-Sonoma County line.
Donations of California Grown Flowers and floral design are being coordinated by the California Cut Flower Commission (CCFC). Flowers will be sent by flower farmers up and down the state in support of this important fundraising effort. Approximately 1,000 people are expected to attend the evening’s fundraiser, making for a very long table where guests will enjoy an all-California Grown farm to fork style dinner in the middle of the vineyard.
CCFC and Certified American Grown Flowers are very familiar with the feast’s format and are prepared to lend a hand thanks to their three years of experience hosting the American Grown Field to Vase Dinner Tour.
“This is a wonderful way for our farms to support the recovery effort of the communities that have been impacted by these fires” shared CCFC CEO & Ambassador Kasey Cronquist. “As their flower donations have come in, we’re learning about the many connections our farmers have with people who were affected by these fires. They are very happy to give their blooms to the cause.”
The floral design team is being lead by Heather Frye and Camille Rowan of Venn Floral. Heather and Camille will be leading a volunteer team of floral designers to help create the beautiful tablescape for the evening’s event.
The Grateful Table is hosted by Chef Tyler Florence and friends, along with the team at Outstanding in the Field.
Guests can purchase single tickets, tables, or buy a seat for a first responder or residents who were affected by the fires.
One hundred percent of ticket sales will be donated to nonprofits helping those directly impacted by the fires, including;
- Napa Valley Community Disaster Relief Fund
- Sonoma County Resilience Fund
- Mendocino County Disaster Fund
- California Restaurant Association Foundation
Visit visitcalifornia.com/grateful-table to learn more and to purchase tickets.
A big thank you to Torchio Nursery and Jessup Transportation for providing the logistics support for this effort.
Thank you to Syndicate Sales for assisting with the hard goods support.
Longtime Dinner Tour Sponsor Syndicate Sales Unveils New Products on Chapple’s Farm
The American Grown Field to Vase Dinner Tour tends to make news in the communities where it stops. But at a recent stop at Hope Flower Farm in Waterford, Virginia, the dinner was the site of a very special announcement from longtime tour sponsor Syndicate Sales.
The firm announced the “Holly Heider Chapple Exclusively for Syndicate” line of containers and mechanics to be released in January 2018. Of course, there was nowhere better to launch the line than right there on Chapple’s farm!
Syndicate Sales Public Relations Manager Anne Graves says the company partnered with Chapple to design a line of containers that’s fluid and romantic, much like Chapple’s decadent design style. The products will help designers achieve Chapple’s sprawling, airy look.
The new product line also includes the mechanics needed to achieve the Holly-like aesthetic.
The containers, available in clear glass and opaque black and white durable plastic, feature a footed compote design.
The upscale glass containers are perfect for “show-stopper” arrangements. The plastic compotes are made of light but durable plastic and are great for transporting Chapple’s unmistakable floral design look to venues.
The mechanics are what Chapple refers to as a “pillow and an egg” – grid-like tools to hold flowers in place in containers. These spectacular mechanics eliminate the hassles of fussing with chicken wire and other materials to create loose horizontal bouquets. The “egg” concept lets designers insert flower stems from all angles while keeping them in place during the design process.
The “pillow” follows the same principle, resting on the top of the vase rim and ensuring stems stay in one place and remain hydrated without getting crushed. Because the mechanic rests on top of the container, stems can be inserted around the rim, appearing to spill gracefully over the vase’s edge.
All products in the line are reusable and 100 percent recyclable.
Graves said the recent American Grown Field to Vase Dinner was the ultimate place to launch the line – after all, Syndicate is a quintessential family-owned American company based in Indiana.
Syndicate’s three-year sponsorship of the dinner tour is equally impressive. “There was no more fitting place than at a Field to Vase Dinner, where the crux of the event is about American Grown, to launch the line. And there’s nothing we like to celebrate more than the people, relationships and culture that keeps our industry going,” Graves explains. “It’s a natural fit.”
Naturally, Certified American Grown is extremely grateful for Syndicate’s ongoing support!
For details on the new container and mechanics collection and to sign up for exclusive updates regarding the January 2018 release, check out holly.syndicatesales.com.
Cal Poly Float to Feature More CA Grown Varieties Than Ever Before
Plans for the first two Certified CA Grown entries at the 2018 Tournament of Roses Parade are already underway, and the ramp up to the New Year’s Day tradition has just begun.
The entries from Cal Poly Universities and FTD Companies Inc. – the first to announce so far – will both feature CA Grown flowers and foliage. Additional CA Grown entries will be announced in coming weeks.
Cal Poly Universities’ float is titled “Dreams Take Flight” and will feature baby animals flying airplanes amid a whimsical landscape. Cal Poly students are currently working on the miniature scale model of the float, and the chrysanthemums that will adorn it are already in the ground due to their 18-week growing cycle.
This year’s float will showcase more CA Grown flower varieties than ever before thanks to a deck design that allows for large mixed arrangements in addition to the chrysanthemums and gerberas that cover the float’s characters. The chrysanthemums have been generously donated by GroLink Plant Co., while students at Cal Poly San Luis Obispo are growing (and will dry) the statice and straw flower for the float.
The California Cut Flower Commission’s (CCFC) Anna Kalins, who leads the organization’s Rose Parade efforts, is seeking additional flower donations for the Cal Poly float. In the past, 25 farms have donated flowers to the effort.
Also needed are Rose Parade ambassadors to help at the event itself and in the days leading up.
To donate flowers or volunteer, email Kalins at firstname.lastname@example.org.
- Joseph & Sons
- Mellano & Company
- Ocean Breeze Farms
- Ocean View Flowers
- Pyramid Flowers
- Sun Valley Floral Farms
Topstar Floral, Inc.
Certified Farmer Andrea Gagnon Shares the Origin Matters Message, Wows With Her Flowers
It’s not every day that National Geographic rings your phone. But that’s exactly what flower farmer Andrea Gagnon experienced when the renowned publication reached out to her to request an interview and photo shoot on her Gainesville, Virginia, farm.
The coverage – touting the American Grown Flower movement – can be found in the venerated magazine’s November 2017 issue.
“I grew up in a household where National Geographic was renowned and never thrown away,” Gagnon explains. “It was an incredible process. The photographer came out months before the article was written and we spent seven solid hours shooting.” Yep, seven hours.
Shooting what? Just-picked American Grown Flowers from Gagnon’s LynnVale Studios, a 10-acre flower farm and art studio owned and operated by Gagnon and husband, Lou.
In the course of the photo shoot, the Gagnons created bouquets and centerpieces, along with four versions of a “flower painting” on the barn floor and a stoop. It was one of the flower painting images that became the hero shot in the magazine.
“It was a thrill to observe and participate in the whole process,” Gagnon says. “It ranks among the top five of all of my professional experiences. I felt like I had been on a roller coaster thrill ride of design. I remember looking at Lou when it was over and I could barely stand up. It was so overwhelming and big.”
Also big – the opportunity to drive home the origin matters message, which Gagnon did with prowess in the article.
“The more awareness the American consumer has about where flowers come from, the better it is for all of us,” she’s quoted as saying. “It’s just like asking, ‘Is this a local tomato for my BLT?’ Now people can ask, ‘Oh, is that a local dahlia?’”
How it happened
So how did the American Grown Flowers movement catch the eye of National Geographic?
Turns out that a writer for the magazine was one of the members of the media who were invited to attend the American Grown Field to Vase Dinner Tour held at LynnVale Studios in 2015. Months later, Gagnon received a call from the writer and the odyssey of making it into print began.
During the interview there were lots of questions about the American Grown Flower movement and why it’s important to have consumer awareness about flower origin.
“I never imagined it would make the magazine. What are the odds? I didn’t know until last week that it actually made it in,” Gagnon explains.
But it did. And Gagnon is still on cloud nine. She can’t wait for her father, the longtime National Geographic subscriber, who now lives in an assisted living facility, to see the coverage.
“I’m just so pleased for flower farmers and for these efforts to be acknowledged,” Gagnon says.
Earning the designation of “Design Star” is no small feat in a nationwide community of talented floral designers. And when Christy Hulsey, owner and creative director of Colonial House of Flowers in Statesboro, Georgia, earned the designation of 2017 Mayesh Design Star, she admits to being overwhelmed. And deeply honored.
As she puts it, it’s not every day that an “old-school” flower shop gets this kind of recognition.
But Hulsey’s not one to rest on her laurels. She’s making the most of the honor by wowing guests who participate in the Mayesh Design Star Flower Workshop Tour – with eight stops at Mayesh wholesale flower branches nationwide featuring hands-on workshops. And along with giving students a great opportunity to network, explore floral design, and brush up on social media and marketing tactics, Hulsey is sure to talk about a topic close to her heart. The origin of flowers and the importance of using Certified American Grown Flowers in designs.
“I believe origin matters. I know what various farms do really well and what I’m going to get, so when I’m creating a flower recipe, I need to know what I’m looking for and what farm can deliver it,” Hulsey explains.
It’s thinking wholesaler Mayesh also understands and supports. After all, Mayesh is a sponsor of the American Grown Field to Vase Dinner Tour, the award-winning pop-up dinner series that’s been criss-crossing America for three years.
For Hulsey, choosing Certified American Grown Flowers is deeply personal. She recalls how Mel Resendiz of Resendiz Brothers Protea Growers took her entire family on a tour of his farm, showcasing the flowers he grows and sharing his family’s story. From that day forward, Hulsey felt it was important to incorporate flowers from Resendiz’s farm when her designs called for it. “It’s important that I use a flower from his farm and think of him. It’s meaningful.”
Hulsey will carry the message to her next stop on the Design Star Flower Workshop Tour on Oct. 17 in Portland, Oregon. In fact, she continually shares the origin matters message in her social media posts for the tour and her stops at Pottery Barn stores nationwide where she leads succulent workshops for consumers and uses Certified American Grown plants.
What does she want florists and consumers to know? Using and buying Certified American Grown Flowers isn’t hard. It is important. And it does make a difference. And yes, origin does matter.
This year’s hurricanes put a fine point on the need for domestic flower production. The storms and their aftermaths left many wholesalers nationwide scrambling to find domestic sources of flowers and foliage while the Port of Miami remained closed.
And since recoveries from these storms take a bit of time, the need for new connections can’t be overstated.
When you visit the CCFC’s Farmer Directory, you’ll find flower farmers throughout California who are renowned for growing spectacular blooms and foliage. Search by variety, location or distribution method, and use our map to get a birds-eye view of all of our farms’ locations throughout the Golden State.
Once you meet our farmers, we’re convinced you’ll appreciate all they have to offer – glorious, sustainably grown flowers and foliage that go from field to vase in no time.
Send Us Your Suggestions For American Grown Field To Vase Dinner Tour Stops
If our map has a blank look on its face, it’s because we’re just getting started with identifying stops for the 2018 American Grown Field to Vase Dinner Tour.
As we ramp up for our fourth year of this wildly successful tour – bragging timeout: the tour just won Marketer of the Year from the Society of American Florists (SAF)! [“Field to Vase Dinner Tour Wins Marketer of the Year“] – we’re busy asking flower farmers, florists, wholesalers, flower designers and our sponsors where we should stop in 2018.
We’re canvassing the country, checking out locations and looking to shine the spotlight on America’s best flower farms, floral designers and communities that exemplify the growing support and movement for American Grown Flowers.
Got a suggestion for the perfect location? Email us at info@AmericanGrownFlowers.org and tell us why the American Grown Dinner Tour should stop in.
Kasey Cronquist, CEO and ambassador for the California Cut Flower Commission (CCFC), will be a panelist for a session at the Produce Marketing Association’s Fresh Summit in New Orleans Oct. 19-21.
Cronquist will be speaking about trends in flower farming.
The summit draws 19,500 attendees from 60 countries who meet with experts, leaders and decision-makers from every link in the produce and floral supply chain. The event is also a professional learning opportunity where attendees hear about today’s bright ideas that will reshape tomorrow’s produce and floral landscape.
Waterford, Virginia Dinner Sold Out
Just one stop remains on the award-winning 2017 American Grown Field to Vase Dinner Tour. The pop-up dinner is headed to FernTrust Inc. in Seville, Florida, on November 18. Don’t miss this last stop in 2017!
After all, our Oct. 8 dinner at Hope Flower Farm in Waterford, Virginia, was sold out weeks in advance. And we’re expecting sellout dinners in 2018, too.
Despite significant damage from Hurricane Irma, David Register, FernTrust’s executive vice president, is promising an amazing event. In fact, he thinks the hurricane presented the perfect opportunity to really educate guests about how fern and foliage farmers handle whatever Mother Nature deals them – and bounce back in record time.
The hard working farmers of the FernTrust cooperative rebounded in a matter of days post Irma, filling as many orders as possible just two days after the storm. This after clearing roads of trees, getting generators started to keep harvested fern cool and working to repair damaged shade cloth.
If the team at FernTrust is this resilient, you can bet they’ll pull off the experience of a lifetime for the Field to Vase Dinner. And the learning – that will be hurricane force. Guests will enjoy a multi-course artisanal meal surrounded by fresh fern. Floral design celebrity J Schwanke will wow guests with his designs – making this even more of a must-attend event.
J plans to create a full-on foliage experience using time-honored techniques and textures to bring the excitement of the "all-foliage" trend to the dining table. He’ll leverage Pantone’s color of the year, Greenery, to immerse guests in the depth, beauty and passion of the latest “all things foliage” look.
Add the VIP farm tour with Register to learn more about fern growing and how he and his team have bounced back from two hurricanes in a row.
Make your experience truly fantastic by adding the foliage design workshop J Schwanke, also on Nov. 18, from 9-11 a.m. At this exclusive event you’ll learn how to weave palm leaves into nautilus shells, create aspidistra roses and attach Milky Way foliage to wine and
champagne glasses. Each participant will also make their own all foliage crown and foliage centerpiece.
Plus, you’ll get hands on in helping create the exclusive foliage photo backdrops that will be part of the dinner.
Show your support for Florida’s hard-hit fern farmers and have a once-in-a-lifetime experience dining among the fern in the “Fern Capital of the World.”
Representatives from Resendiz Brothers Protea Growers in Fallbrook, California, recently traveled to South Africa to participate in the International Protea Association’s Conference (IPA) and pre-conference tour.
Diana Roy, business manager for Resendiz Brothers and chair of the California Cut Flower Commission, was one of five protea farmers representing the United States and California at the event. During the IPA Grower’s Day, both Diana and Ismael Resendiz presented a report on growing protea in the Golden State, covering the number of stems grown, varieties, the state of protea farming and the increasing demand for the flowers.
She also submitted findings and data for an USA Area Report covering industry trends, demand and sales of protea, issues with labor and wages and drought conditions. This report will become part of the conference proceedings published by the International Society for Horticulture Science (ISHS) in ACTA Horticulturae after the conference.
Roy was asked to take on a new role with IPA leading its member communications. She plans to create a community of protea growers on social media and start a new quarterly newsletter that will include coverage of news items, research grant findings and details on IPA’s future conferences.
“The conference is an amazing chance for protea growers to come together, gather ideas and get inspired,” Roy explained. “There’s a lot of opportunity for these flowers in California, so it was essential for us to be there and share our experience and the positive news about demand from wholesalers, retailers and farmers.”
Also during the course of the conference, Resendiz Brothers owner Mel Resendiz was elected president of IPA.
All big leadership wins for California flower farmers.