The California State Legislature has officially recognized the month of June 2017 as “California Grown Flowers Month” and we want to celebrate!

Show us your #CAGrown flowers! Tag your favorite retailer or floral designer. Use #CAGrownFlowersMonth and you’ll be entered to win a bouquet of beautiful California Grown Flowers!

We are hosting a photo contest on Instagram for our fans.  Entering is simple!  Take a photo of any CA GROWN bouquet and post on your Instagram account with the hashtag #CAGrownFlowersMonth and you will be entered to win the contest.

We encourage you to also tag the retailer, florist or designer in which you purchased the flowers to say thank you to for supporting our CA GROWN flower farmers!

On June 30, three winners will be chosen at random.  Winners will receive a beautiful bouquet of CA GROWN flowers shipped right to their door!  Winners will be notified via Instagram in the comment section of the photo they posted, and via direct message.

To Enter:

  1. Take a photo of any CA GROWN flower or bouquet
  2. Post on Instagram using the hashtag #CAGrownFlowersMonth.  You must have your privacy setting on ‘public’ for us to see your photograph and be entered to win.

 

Official Rules:

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.
1.  Promotion Description: The ‘Bouquet of CA GROWN flowers’ (“Sweepstakes”) begins on 06/08/2017 at 5:00 PM (Pacific Time (US & Canada)) and ends on 06/30/2017 at 12:00 AM (Pacific Time (US & Canada)) (the “Promotion Period”). By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of California Cut Flower Commission (“Sponsor”), which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the giveaway. Entrants should look solely to Sponsor with any questions, comments or problems related to the Sweepstakes.
2.  Eligibility: Open to legal residents of United States who are 18 or older. Void where prohibited or restricted by law. Sponsor and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (collectively, the “Promotion Entities”), and members of their immediate families and/or persons living in the same household as such persons, are ineligible to enter the Sweepstakes or win a prize.
3.  Winner Selection: The winner of the Sweepstakes will be selected in a random drawing from among all eligible Entries received throughout the Promotion Period. The random drawing will be conducted by 48 hours by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received. Winner will be notified by email at the email address provided in the Entry Information on or about 48 hours after the random drawing. Potential winner must accept a prize by email as directed by Sponsor within 48 hours of notification. Any winner notification not responded to or returned as undeliverable may result in prize forfeiture. The potential prize winner may be required to sign and return an affidavit of eligibility and release of liability, and a Publicity Release (collectively “the Prize Claim Documents”). No substitution or transfer of a prize is permitted except by Sponsor.
4.  Prizes:        –  3 (#) winner(s) will receive  [(1) Bouquet of CA GROWN flowers] (approximate retail value or “ARV”: $50)    
    Only one prize per person and per household will be awarded. Gift cards and gift certificates are subject to the terms and conditions of the issuer. Prizes cannot be transferred, redeemed for cash or substituted by winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. The ARV of the prize represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Sponsor will not replace any lost or stolen prize items.
    Prize will only be awarded and/or delivered to addresses within United States. All federal, state and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. Failure to comply with the Official Rules will result in forfeiture of the prize.
    Automated or robotic Entries submitted by individuals or organizations will be disqualified. Internet entry must be made by the entrant. Any attempt by an entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations, logins or any other methods, including, but not limited to, commercial contest/sweepstakes subscription notification and/or entering services, will void that entrant’s Entries and that entrant may be disqualified. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. All Entries must be posted by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official time keeper for this Sweepstakes.
6.  Privacy: All entrants acknowledge that if they are chosen as a winner, certain of their personally identifying information may be disclosed to third parties at least as required by law, including, without limitation, on a winner’s list. All personal information submitted as part of the Sweepstakes may be shared by and between the Promotion Entities, and each of the Promotion Entities will use such information in accordance with their respective independent online privacy policies. 
7.  Limitation of Liability: Sponsor is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions in the Sweepstakes. Sponsor assumes no responsibility for any misdirected or lost mail, or any error, omission, interruption, deletion, defect, delay of operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrant’s or any other person’s computer related to or resulting from participating downloading materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In such event, Sponsor may, in its sole discretion, perform the random drawing from among all eligible Entries received prior to or after such cancellation, suspension, or modification. 
    In the event of a dispute concerning who registered online to participate in the Sweepstakes, the registration will be declared to have been made by the authorized account holder is defined as the natural person who is assigned to an email address by an internet provider, online service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address. If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.
8.  Winner’s List: To obtain a copy of any legally required winners list or a copy of the Official Rules, send the applicable request and a self-addresses, stamped, #10 envelope to California Cut Flower Commission cc: Bouquet of CA GROWN flowers at 1415 L Street Suite 460 Sacramento, CA 95814. Request must be received no later than 48 hours + 6 MONTHS for the name of the winner and, by the end of the promotion, for a copy of the rules. 
9.  Sponsor: The Sweepstakes is sponsored by California Cut Flower Commission, 1415 L Street Suite 460 Sacramento, CA 95814, 

 

To view the full press release, click here.

California’s Legislature Declares June California Grown Flowers Month

Today, California Sen. Mike McGuire took to the floor of the Senate to urge his colleagues to support California’s flower-farming families by passing Senate Concurrent Resolution 58 declaring June “California Grown Flowers Month.”

In presenting the resolution, McGuire acknowledged California’s hardworking flower farmers for the beauty, variety and economic value their flowers bring the Golden State.

Bouquets filled with CA Grown flowers adorned each Senator’s desk to welcome them as they entered the Senate, prior to passing the Senate’s resolution declaring June as California Grown Flower Month.

 

“Today, we are recognizing California as America’s best source for high-quality cut flowers,”Senator Mike McGuire said. “The industry has blossomed since its inception back in the late1870s. California flower farmers, distributors and florists generate thousands of jobs and drive$12.2 billion in economic activity every year. Our own Humboldt County is one of the largestflower producers in America, growing more fresh tulips than anywhere else in the nation.”

As part of the announcement, each senator received a bouquet of California Grown Flowers from McGuire to help commemorate the occasion.

“The month of June is the perfect time to celebrate the beauty and bounty of what our farms grow in California,” explained California Cut Flower Commission (CCFC) CEO & Ambassador Kasey Cronquist. “The resolution helps to remind people that the origin of your flowers does matter and buying California Grown Flowers does make a difference – not only in the quality of the flowers, but also by helping the state’s economy.”

Members of the Assembly and Senate joined Senator Mike McGuire and CCFC CEO Kasey Cronquist for a photo on the Senate floor after Senator McGuire’s remarks urging his colleagues to support Senate Resolution 58 declaring June as California Grown Flowers Month.

In addition to the resolution, the CCFC is recognizing California Grown Flowers Month with a social media contest on Facebook and Instagram where consumers can enter to win a bouquet of California Grown Flowers each week through the month of June.

The CCFC will also feature retailers like Safeway and its “Blue Bucket Campaign” that highlights the company’s support for and commitment to providing customers with California Grown Flowers.  The CCFC recently debuted a video highlighting Safeway’s California Grown Flowers campaign, a promotion that has been wildly successful in spotlighting California Grown Flowers in its stores.

Click to watch the video featuring NorCal Safeway’s California Grown Flowers program.

 

The video explains that 74 percent of consumers don’t know where flowers come from, and yet 58 percent would prefer to buy California Grown Flowers. Consumers are in awe of the freshness and variety of California Grown Flowers, explains Crystal Hedgpeth, floral sales manager for Safeway’s NorCal division.

In Northern California Safeway stores, Hedgpeth reports that California Grown Flowers are outselling non-California grown flowers. She says Safeway is proud to support California’s flower farmers and hopes the trend of promoting CA Grown Flowers continues to inspire others to feature the beauty and bounty of California.

# # #

About the California Cut Flower Commission

The California Cut Flower Commission (CCFC) unites the state’s approximately 225 flower farmers to advance California’s $320 million flower industry. In addition to providing cooperative marketing opportunities and administering advocacy efforts, the commission has positioned the California Grown brand as a highly recognizable, consumer-facing brand to drive sales of the state’s fresh flowers and foliage. Learn more at ccfc.org.

 

Media Contact:

Kasey Cronquist

CEO & Ambassador

916-441-1701

kcronquist@ccfc.org

The 2017 Floral Design Challenge

The California Cut Flower Commission is hosting the second annual Floral Design Challenge in Sacramento on Wednesday May 31st. The competition launched by the CCFC last year, pits state officials and legislators against one another in a “winner take all” design competition featuring California Grown Flowers and to help kick off June as “California Grown Flower Month.”

“This competition is a fun way for our farmers to engage with state regulators and legislators while in Sacramento,” explained CCFC CEO Kasey Cronquist. “Watching lawmakers try their hand at floral design is a beautiful thing.”

This year’s competitors include CDFA Secretary Karen Ross, Assemblymember Jim Cooper, Assemblymember Anna Caballero and Assemblymember Monique Limón.

California’s flower farmer during last year’s legislative action day in Sacramento.

The event is held in conjunction with CCFC’s annual legislative action days in Sacramento. Flower farmers from up and down the state of California will be in town to meet with legislators on pressing issues facing California’s flower farmers. The annual effort also helps to raise the profile on the industry, highlighting the value California farms bring to their communities and the state’s economy.

Assemblymember Jim Cooper won last year’s Floral Design Challenge.

Last year’s design competition winner was Assemblymember Jim Cooper.

This year’s First Lady’s Luncheon, hosted annually by the Congressional Club, was an all American Grown Flowers affair. In support of Certified American Grown Flowers’ sponsorship of the event, flower farmers shipped over 18,000 stems of beautiful domestic flowers to a team of over 20 volunteer professional floral designers led by Kelly Shore of Petals by the Shore, Christy Hulsey of The Colonial House of Flowers and Margaret Lloyd of Margret Joan Florals.

This year’s lead designers, (pictured left to right) Kelly Shore, Margaret Lloyd and Christy Hulsey.

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The word “magical” comes to mind as the best description of the 2017 American Grown Field to Vase Dinner Tour. It’s a word we’ve heard over and over from guests who have attended the first three of seven dinners on this year’s tour.

The magic continued on the third stop of the tour at The Flower Fields in Carlsbad last month where a sold-out crowd enjoyed a wonderful dinner by Chef John Miller of Bistro West while overlooking a sea of ranunculus that seemed to trail off into the Pacific Ocean.

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The countdown to the largest flower-giving holiday is upon us. Mother’s Day is May 14 – but there’s no need to panic!

Turn to these tips to prepare for success:

Hire extra help now. This might include designers, drivers and support staff. Also, let current employees know if their schedules will change leading up to Mother’s Day.

Double-check your flower orders. Be sure you have enough flowers and foliage coming, and increase your order if the season is looking particularly promising. Also, be sure you have enough of the most popular flowers for moms, and remember that this holiday isn’t about a single day – it tends to expand to a week.

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As June winds down, American Flowers Week starts. Why not design a promotion around the week – set for June 28-July 4?

American Flowers Week is and advocacy, education and outreach campaign co-produced by the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com.

Now in its third year, American flowers advocate and journalist Debra Prinzing created the U.S. version of the domestic flowers promotion campaign with inspiration from British Flowers Week.

The week seeks to heighten the attention to the importance and value of American Grown Flowers.

Use the #americanflowersweek hashtag to draw attention to your efforts during this exciting week and help spread the origin matters message.

 

In 2017, the California Senate declared June to be California Grown Flower Month.

When announced, the resolution noted the designation was designed to recognize and honor the men and women of the California flower industry for their dedication and productivity. The resolution also recognized the flower industry’s impact on the state’s economy: creating 145,665 jobs, generating $12.2 billion in business activity and creating $1.1 billion in additional taxes.

With June fast approaching, what do you have planned to celebrate or recognize California Grown Flowers Month?

CCFC has several promotions in the works in conjunction with retailers. We’ll also be spreading the word through various Commission communication channels and on social media.

Tell us what you have planned and we’ll help spread the word!

F2V Sells Out in Carpinteria, Carlsbad

The second stop on the 2017 American Grown Field to Vase Dinner Tour played to a sold-out crowd at Gallup & Stribling Orchids in Carpinteria.

Photo by Linda Blue Photography.

The magical evening included a tablescape and hands-on workshop with Debi Lilly of A Perfect Event – and of “Oprah Winfrey Show” fame. Guests enjoyed a farm-to-fork meal by Rincon Beach Club & Catering’s chefs Ron True and Jose Garcia. Craft spirits were provided by Cutler’s Artisan Spirits, and Captain Fatty’s Craft Brewery provided the brew. The dinner was also accompanied by wines from Magerum Wine Company. (more…)